Some interesting insights about the JP miles purchase 40% bonus promotion

Some time last week, Jet Privilege announced one of their many JP miles sales with a bonus. This time, it was a 40% bonus, plus an additional 10% bonus for the highest miles purchaser of the day. This offer runs till 30 April 2016. But here's something interesting I noticed today.


If you visited the landing page for this offer, you'll have notice something new there. They've published the highest purchase of the day that qualified for the 10% bonus. And the data is quite interesting.


Now, I cannot independently verify this information, and so I'm relying entirely on what Jet Privilege has published. 

The first high-purchase is quite interesting, at 62,700 miles, which would have yielded 94,050 miles (including the 10% bonus for being the highest purchase of the day). I find that a strange number of miles to buy! Looks like someone had a specific award in mind, which required around 94k miles (whether that could be the entire award value or top-up alone, is difficult to say).

However, notice the downward trend between 7 and 11 April 2016. I can't help but think that people find this promotion not very rewarding, or possibly at a higher price point than they personally value JP miles. In any event, between 8 and 11 April 2016, the purchases seem to be only to top up the buyer's existing stockpile of JP miles.

And then some high-roller came along on 12 April 2016! Personally, and with all respect to the buyer (who may even be a reader on this blog), I find that purchase mind-boggling. The 262,000 points that this buyer would have received (including all bonuses) would have cost upwards of Rs 250,000.

While I could be completely off track here, I have think purchases of 100,000 miles or more are being done exclusively to stack up on miles. If that's the case, I think it is a rather poor way to hold a stash of JP miles. All the other high value purchases appear to be top-ups, which is a much better way to stack up miles for an upcoming award.

As I've mentioned several times before, it really doesn't make sense to buy a large number of JP miles (even through bonus promotions like this) unless you've got a definite usage plan in mind, which would otherwise cost significantly more in terms of cash.

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